MITSURU EN.DE Blog

The following is written in German. The Relationship Between Costco and MITSURU While researching why Costco succeeded in Japan, I noticed something very interesting. Although they were all large foreign retail companies , why did Costco succeed while Carrefour and Tesco eventually withdrew from the Japanese market? At first glance, they appear to be similar types of businesses. However, what separated their outcomes was a difference in strategy . The conclusion is simple. Costco chose a “design that does not compete.” Companies That Entered the Existing Market vs. a Company That Created a New One Carrefour and Tesco entered Japan with business models similar to the general supermarkets that already existed. In other words, they stepped directly into a market that Japanese retailers had built over many years . Costco, however, took a different approach. They chose a membership-based warehouse wholesale club , a retail model that had not previously existed in Japan. Rather than competin...

The following is written in German. 【On 舐達麻】Dance Will Take Me Places — Creation Is the Greatest Weapon Recently, I deeply resonated with an interview by the popular hip-hop group 舐達麻 (Namerudama) . The core of their success is surprisingly simple. It is dedicating all their energy solely to creating music . “Every day we make songs, and how far those songs go determines how far we go.” They believe that activities such as interviews and event appearances are simply things that naturally follow as a result of consistently creating high-quality music. This uncompromising self-axis is precisely the energy that produces something real. What Dance Instructor MITSURU Must Do I tried applying this philosophy to my own life as a dance instructor. What is the one thing I should focus on the most? It is not being distracted by various other activities. It is simply this: To keep creating the ultimate original dance. That is all. Not “dancing for promotion,” but rather “the dance itself—edited...

The following is written in German. Trust in Dance Born from Experience: “I See – Of Course – For the Long Run” On the Toyota automobile information site GAZOO , there is a content series where people write about their memories with cars they have driven for many years. One of the titles used there is the phrase “Of course, for the long run.” A car that has been with someone for many years holds more than the value of a simple product . It represents an accumulation of experiences and trust . Inspired by that wonderful phrase, I, MITSURU , would like to describe the dance experience I provide with three words: “I See – Of Course – For the Long Run.” 1. “I See – That Makes Sense!” — The Moment When Mind and Body Connect A dance lesson may also be considered a product . However, its true value is felt only at the moment of experience . No matter how good the promotion is, if the content does not match it, trust will never be built. On the other hand, there are moments when people suddenl...

The following is written in German. 🏛️ Toyota’s Foresight in EV Strategy and MITSURU’s Foresight in Dance Introduction: The Mirage of Short-Term “Trends” There is a principle in business that says: “When everyone thinks something will be profitable, it usually no longer is.” Why? Because everyone starts running in the same direction. While the entire world has been swept up in the enthusiasm of the EV shift , Japan’s leading company, Toyota, did not simply ride that wave. And today, the world of dance is also being swallowed by a massive wave called pre-choreographed programs (pre-choreo) . Today, through these two examples of foresight , let us reconsider the true path we should follow. 1. The True Nature of Toyota’s “Multi-Pathway” Strategy While many companies shifted entirely to EVs, Toyota maintained multiple options: Engine vehicles Hybrid vehicles Hydrogen technology This approach is known as the “Multi-Pathway Strategy.” Why did they choose this path? Because Toyota deeply und...

The following is written in German. 🏛️ Lucius’ Struggle in Thermae Romae and Our “Inner Compass” Introduction: To Instructors Who Love Pre-Choreographed Programs To all instructors who bring the joy of movement to many people through established formats (pre-choreographed programs). What you do is a wonderful contribution to society. But have you ever had a quiet moment when you wondered: “Is this truly my own expression?” If you have felt a thirst like Lucius in Thermae Romae , then inside you there may still be an unextinguished passion as a creator and expressive artist . 1. Lucius’ Struggle: Pride of a Craftsman and the Tide of the Times Lucius, the protagonist of the film Thermae Romae , gains fame by applying ideas he discovered elsewhere to the design of Roman bathhouses. However, he secretly feels a sense of guilt because those ideas were not purely the result of his own creativity. As times change, the grand and dignified bathhouses he values begin to be considered “outdated...

The following is written in German. Why I Chose an Original Structure Instead of “Pre-Choreography” Hello everyone! This is MITSURU. For this article, my passion was logically organized by the strongest strategists called AI (ChatGPT & Gemini). As a result, the writing style somehow ended up sounding like a paper written by a university professor (laugh). There are even a few technical terms that might make you think, “MITSURU, aren’t you trying a little too hard?” But the content is still my usual passionate and honest voice. Please read it with a smile, thinking of it as “AI being used to make MITSURU sound smarter” (laugh). People Ignite at the Moment of “I Did It!” Study, sports, games, work… Every form of growth follows the same “golden flow.” Understanding → Challenge → Confusion → Breakthrough → Achievement At the moment of breakthrough , the brain releases beta-endorphins and dopamine —natural reward substances that create the feeling of “Yes! I did it!” These chemicals i...

  The following is written in German. The Man Who Lived 30 Years Ahead of His Time — Sakuma Shōzan by MITSURU × Claude Sonnet 4.6 × Gemini Introduction: Why “Sakuma Shōzan” Now? Hello everyone, this is MITSURU. You may be surprised and ask, “Why is a late-Edo scholar appearing on a dance instructor’s blog?” In fact, when I was building the concept of my “Upper and Lower Body Edit Dance,” what supported me was not a dance textbook, but the life philosophy of a man named Sakuma Shōzan . Shōzan was a pioneer who, in an age closed off by national isolation, studied the world independently and advocated “the logic necessary for Japan’s survival.” After standing on the front lines for 30 years and eventually reaching the realization that “the coordination between the brain and body is what will save healthy life expectancy,” I began to feel that my own challenge strangely overlaps with the loneliness of being ahead of one’s time that Shōzan must have felt. “Truth can sometimes hurt peo...