74 🔑 ChocoZAP: Why did the convenience store gym succeed? Strategy, merits and demerits, and future challenges
The following is written in German. 【 Recommended For 】 People considering using chocoZAP or who want to know the intent behind its management policy. Those interested in the latest trends and marketing strategies of the fitness industry. Anyone who wants to know the merits of budget gyms and the risks of unmanned operations. 🚀 1. Breaking Industry Norms! The Secret to Success is the "Blue Ocean Strategy" "chocoZAP," the convenience gym chain launched by the RIZAP Group, has rapidly expanded its stores with a low monthly fee of just ¥2,980 (¥3,278 including tax). 💡 The Smart and Bold "Blue Ocean Strategy" In business management, the "Blue Ocean Strategy" is a strategy that avoids highly competitive existing markets (Red Oceans) and creates a new market (an untapped, blue ocean). Traditional Gym Market (Red Ocean) chocoZAP's Target Market (Blue Ocean) Target: Serious users aiming for body modification or competition. Target: Light users (e...