MITSURU EN.DE Blog

The following is written in German. Hello everyone, this is MITSURU. The 【 business card 】 I created through discussions with A.I is finally complete! ※ I apologize for using Japanese. ※ I apologize for using Japanese. 1. Why did I decide to create a business card now? For 30 years, I have been dedicated solely to teaching dance on the front lines. I believed that as long as I faced my students directly, I didn’t need something like a “business card.” However, in today’s world where digital and real experiences are merging, I realized I needed a “symbol” to deliver my voice farther and deeper. That is why I created this single card. 2. The message on the front: The true meaning of “Depth born from inefficiency” This is the catchphrase engraved on the front. In today’s world, “efficiency” and “saving time” are often considered the ultimate goals. However, the essence of dance lies in something very different. It is found in the process of building movements piece by piece, stru...

The following is written in German. The Relationship Between Costco and MITSURU While researching why Costco succeeded in Japan, I noticed something very interesting. Although they were all large foreign retail companies , why did Costco succeed while Carrefour and Tesco eventually withdrew from the Japanese market? At first glance, they appear to be similar types of businesses. However, what separated their outcomes was a difference in strategy . The conclusion is simple. Costco chose a “design that does not compete.” Companies That Entered the Existing Market vs. a Company That Created a New One Carrefour and Tesco entered Japan with business models similar to the general supermarkets that already existed. In other words, they stepped directly into a market that Japanese retailers had built over many years . Costco, however, took a different approach. They chose a membership-based warehouse wholesale club , a retail model that had not previously existed in Japan. Rather than competin...