MITSURU EN.DE Blog

The following is written in German. The Relationship Between Costco and MITSURU While researching why Costco succeeded in Japan, I noticed something very interesting. Although they were all large foreign retail companies , why did Costco succeed while Carrefour and Tesco eventually withdrew from the Japanese market? At first glance, they appear to be similar types of businesses. However, what separated their outcomes was a difference in strategy . The conclusion is simple. Costco chose a “design that does not compete.” Companies That Entered the Existing Market vs. a Company That Created a New One Carrefour and Tesco entered Japan with business models similar to the general supermarkets that already existed. In other words, they stepped directly into a market that Japanese retailers had built over many years . Costco, however, took a different approach. They chose a membership-based warehouse wholesale club , a retail model that had not previously existed in Japan. Rather than competin...

The following is written in German. 【On 舐達麻】Dance Will Take Me Places — Creation Is the Greatest Weapon Recently, I deeply resonated with an interview by the popular hip-hop group 舐達麻 (Namerudama) . The core of their success is surprisingly simple. It is dedicating all their energy solely to creating music . “Every day we make songs, and how far those songs go determines how far we go.” They believe that activities such as interviews and event appearances are simply things that naturally follow as a result of consistently creating high-quality music. This uncompromising self-axis is precisely the energy that produces something real. What Dance Instructor MITSURU Must Do I tried applying this philosophy to my own life as a dance instructor. What is the one thing I should focus on the most? It is not being distracted by various other activities. It is simply this: To keep creating the ultimate original dance. That is all. Not “dancing for promotion,” but rather “the dance itself—edited...

The following is written in German. 🏛️ Toyota’s Foresight in EV Strategy and MITSURU’s Foresight in Dance Introduction: The Mirage of Short-Term “Trends” There is a principle in business that says: “When everyone thinks something will be profitable, it usually no longer is.” Why? Because everyone starts running in the same direction. While the entire world has been swept up in the enthusiasm of the EV shift , Japan’s leading company, Toyota, did not simply ride that wave. And today, the world of dance is also being swallowed by a massive wave called pre-choreographed programs (pre-choreo) . Today, through these two examples of foresight , let us reconsider the true path we should follow. 1. The True Nature of Toyota’s “Multi-Pathway” Strategy While many companies shifted entirely to EVs, Toyota maintained multiple options: Engine vehicles Hybrid vehicles Hydrogen technology This approach is known as the “Multi-Pathway Strategy.” Why did they choose this path? Because Toyota deeply und...

  The following is written in German. 🌟 Prologue: The Moment a Professional's Belief Was Tested This is my first official post in about a month. This time, I will delve into the "core way of thinking (professional theory)" that I have discovered through my blogging activities. In fact, over the past month, I faced a major trial with my blog. I kept failing the Google AdSense review. I was rejected for the reason of " content with low value ," and honestly, I was completely devastated. However, this setback clearly showed me "what I needed to do." Why 120 Articles Became 25 Articles I put the review on hold for a while and concentrated on improving the quality of the blog itself. Although I had posted 120 articles previously, I consolidated similar content based on a roadmap of " completing one article from problem presentation to solution ." As a result, the number of articles drastically decreased, but the content of each article definitely...

The following is written in German. 💡 Introduction: Why MITSURU Discusses the Rival, Pre-choreography, Now? Hello, readers! I'm MITSURU, a long-time dance program instructor in the fitness industry. Approximately 20 years ago, since overseas branded programs landed in Japan, the studio programs in sports clubs have been dominated by "Pre-choreography." I, MITSURU, have focused solely on "Original Dance" (lessons where choreography is created from scratch). Therefore, Pre-choreography Dance has always been a conscious "Rival (Worthy Opponent)" for me. In this article, I will thoroughly analyze the strengths and weaknesses of Pre-choreography—insights only visible to someone like me, who hasn't been immersed in it—and then openly share the practical strategy for us, Original Dance instructors, to enhance our value and survive. 🧐 Part 1: The True Nature, Strengths, and Weaknesses of Pre-choreography 1. What is Pre-choreography? A Deep Dive into it...