MITSURU EN.DE Blog

The following is written in German. 🏛️ Toyota’s Foresight in EV Strategy and MITSURU’s Foresight in Dance Introduction: The Mirage of Short-Term “Trends” There is a principle in business that says: “When everyone thinks something will be profitable, it usually no longer is.” Why? Because everyone starts running in the same direction. While the entire world has been swept up in the enthusiasm of the EV shift , Japan’s leading company, Toyota, did not simply ride that wave. And today, the world of dance is also being swallowed by a massive wave called pre-choreographed programs (pre-choreo) . Today, through these two examples of foresight , let us reconsider the true path we should follow. 1. The True Nature of Toyota’s “Multi-Pathway” Strategy While many companies shifted entirely to EVs, Toyota maintained multiple options: Engine vehicles Hybrid vehicles Hydrogen technology This approach is known as the “Multi-Pathway Strategy.” Why did they choose this path? Because Toyota deeply und...

The following is written in German. 💡 Introduction: Why MITSURU Discusses the Rival, Pre-choreography, Now? Hello, readers! I'm MITSURU, a long-time dance program instructor in the fitness industry. Approximately 20 years ago, since overseas branded programs landed in Japan, the studio programs in sports clubs have been dominated by "Pre-choreography." I, MITSURU, have focused solely on "Original Dance" (lessons where choreography is created from scratch). Therefore, Pre-choreography Dance has always been a conscious "Rival (Worthy Opponent)" for me. In this article, I will thoroughly analyze the strengths and weaknesses of Pre-choreography—insights only visible to someone like me, who hasn't been immersed in it—and then openly share the practical strategy for us, Original Dance instructors, to enhance our value and survive. 🧐 Part 1: The True Nature, Strengths, and Weaknesses of Pre-choreography 1. What is Pre-choreography? A Deep Dive into it...

  The following is written in German. 🔥 Original Dance: Reclaiming Its Value! A 30-Year Dance Instructor's Challenge to the Pre-choreography Era 🌟 This Blog Is For You If... If you harbor any of the following thoughts, this blog is precisely for you: You are an instructor leading dance lessons at a sports club. You find value in creating and teaching your own original choreography . You are a fellow professional struggling with "difficult audience recruitment" or "unstable income." You feel a sense of unease with the current dominance of pre-choreography (established programs). 📢 Greetings: Hello, I'm MITSURU, a Dance Instructor. My name is Mitsuru Ishino , born in 1972, a dance instructor residing in Japan. This year, I celebrate my 30th anniversary in dance instruction. While I primarily taught street dance until my late 30s, I later shifted my main stage to sports clubs. I am particularly passionate about instructing older adults who have chosen dan...