132 The Value of Original Dance: Lessons from Toyota's EV Strategy
The following is written in German. 🏛️ Toyota’s Foresight in EV Strategy and MITSURU’s Foresight in Dance Introduction: The Mirage of Short-Term “Trends” There is a principle in business that says: “When everyone thinks something will be profitable, it usually no longer is.” Why? Because everyone starts running in the same direction. While the entire world has been swept up in the enthusiasm of the EV shift , Japan’s leading company, Toyota, did not simply ride that wave. And today, the world of dance is also being swallowed by a massive wave called pre-choreographed programs (pre-choreo) . Today, through these two examples of foresight , let us reconsider the true path we should follow. 1. The True Nature of Toyota’s “Multi-Pathway” Strategy While many companies shifted entirely to EVs, Toyota maintained multiple options: Engine vehicles Hybrid vehicles Hydrogen technology This approach is known as the “Multi-Pathway Strategy.” Why did they choose this path? Because Toyota deeply und...