MITSURU EN.DE Blog

The following is written in German. The Essence of YouTubers and Sustainability — Learning the Power of Continuity from Ishikawa’s Perspective ①【The Wave of YouTuber Breakups and Ad Revenue Reality】 Rezeven Fox, Sawayan, Guardman, and others— major YouTubers are disbanding or changing their activities. YouTube ad rates and revenue have become unstable, making it difficult to sustain solely through video uploads. ②【Investment in Extreme Content and Its Risks】 Some YouTubers invest heavily in single projects, such as destroying houses or cars. Once audiences get used to large-scale content, their expectations rise, and smaller projects no longer satisfy them. This leads to comments like: “Are they not making money anymore?” As a result, creators can fall into a negative loop where they must keep earning constantly. ③【The Strength of “Talking” as a Weapon】 Ishikawa states that “talk (casual conversation)” is the strongest weapon. Talking requires no money, so even if revenue drops, conten...

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The following is written in German. Hello everyone, this is MITSURU. Have you ever heard of something called the “Schulte Table”? It’s a brain training and speed-reading exercise where numbers are randomly arranged in a 5×5 grid, and you try to find them in order from 1 as quickly as possible. While casually playing this game (on easy mode) in an app, I suddenly realized something. “This isn’t just a game. This is life itself.” ■ To Move Forward, You Must First Break What’s “Complete” The goal of this game is to arrange the scattered panels numbered 1 to 25 in order. At first, everything goes smoothly. But as you get closer to the end, your fingers stop. Why does this happen? Because to move to the next step, you must break what you’ve already neatly completed. You don’t want to disrupt something you’ve carefully organized… But unless you let go of that attachment and move the panels around again, you cannot place the next number where it belongs. Isn’t life the same? Are you holding o...

The following is written in German. The Relationship Between Costco and MITSURU While researching why Costco succeeded in Japan, I noticed something very interesting. Although they were all large foreign retail companies , why did Costco succeed while Carrefour and Tesco eventually withdrew from the Japanese market? At first glance, they appear to be similar types of businesses. However, what separated their outcomes was a difference in strategy . The conclusion is simple. Costco chose a “design that does not compete.” Companies That Entered the Existing Market vs. a Company That Created a New One Carrefour and Tesco entered Japan with business models similar to the general supermarkets that already existed. In other words, they stepped directly into a market that Japanese retailers had built over many years . Costco, however, took a different approach. They chose a membership-based warehouse wholesale club , a retail model that had not previously existed in Japan. Rather than competin...

The following is written in German. 【On 舐達麻】Dance Will Take Me Places — Creation Is the Greatest Weapon Recently, I deeply resonated with an interview by the popular hip-hop group 舐達麻 (Namerudama) . The core of their success is surprisingly simple. It is dedicating all their energy solely to creating music . “Every day we make songs, and how far those songs go determines how far we go.” They believe that activities such as interviews and event appearances are simply things that naturally follow as a result of consistently creating high-quality music. This uncompromising self-axis is precisely the energy that produces something real. What Dance Instructor MITSURU Must Do I tried applying this philosophy to my own life as a dance instructor. What is the one thing I should focus on the most? It is not being distracted by various other activities. It is simply this: To keep creating the ultimate original dance. That is all. Not “dancing for promotion,” but rather “the dance itself—edited...

The following is written in German. Trust in Dance Born from Experience: “I See – Of Course – For the Long Run” On the Toyota automobile information site GAZOO , there is a content series where people write about their memories with cars they have driven for many years. One of the titles used there is the phrase “Of course, for the long run.” A car that has been with someone for many years holds more than the value of a simple product . It represents an accumulation of experiences and trust . Inspired by that wonderful phrase, I, MITSURU , would like to describe the dance experience I provide with three words: “I See – Of Course – For the Long Run.” 1. “I See – That Makes Sense!” — The Moment When Mind and Body Connect A dance lesson may also be considered a product . However, its true value is felt only at the moment of experience . No matter how good the promotion is, if the content does not match it, trust will never be built. On the other hand, there are moments when people suddenl...

The following is written in German. 🏛️ Toyota’s Foresight in EV Strategy and MITSURU’s Foresight in Dance Introduction: The Mirage of Short-Term “Trends” There is a principle in business that says: “When everyone thinks something will be profitable, it usually no longer is.” Why? Because everyone starts running in the same direction. While the entire world has been swept up in the enthusiasm of the EV shift , Japan’s leading company, Toyota, did not simply ride that wave. And today, the world of dance is also being swallowed by a massive wave called pre-choreographed programs (pre-choreo) . Today, through these two examples of foresight , let us reconsider the true path we should follow. 1. The True Nature of Toyota’s “Multi-Pathway” Strategy While many companies shifted entirely to EVs, Toyota maintained multiple options: Engine vehicles Hybrid vehicles Hydrogen technology This approach is known as the “Multi-Pathway Strategy.” Why did they choose this path? Because Toyota deeply und...