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141 ZUMBA experience report by instructor Ryuichi Shibata

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The following is written in German. Resonating with Love for ZUMBA: Discovering the “True Excitement” Inside Ryuichi Shibata’s Class 1. The Beginning of a “Deep Dive” Filled with Expectation and Uncertainty On April 2nd, I attended a ZUMBA class at Renaissance Abeno, starting at 8:15 PM. As someone who usually creates original dance routines, this time I joined as “just another participant” to experience Mr. Ryuichi Shibata’s class. “Will I truly enjoy a class led by another instructor?” With a bit of uncertainty, but even greater anticipation, I stepped into the studio. 2. The True Nature of the Studio’s “Sense of Unity” The studio was spacious enough for 50 people, with around 45 participants (nearly full). There were quite a few men as well. The crowd, mainly in their 40s to 60s, created a lively fitness club atmosphere, filled with a unique excitement—like waiting for a party to begin. The reception process was smooth, making even first-timers feel instantly comfortable and welcome...

140 The first battle in 30 years: The true nature of the 'deep moat' contained in a single business card.

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The following is written in German. Hello everyone, this is MITSURU. The 【 business card 】 I created through discussions with A.I is finally complete! ※ I apologize for using Japanese. ※ I apologize for using Japanese. 1. Why did I decide to create a business card now? For 30 years, I have been dedicated solely to teaching dance on the front lines. I believed that as long as I faced my students directly, I didn’t need something like a “business card.” However, in today’s world where digital and real experiences are merging, I realized I needed a “symbol” to deliver my voice farther and deeper. That is why I created this single card. 2. The message on the front: The true meaning of “Depth born from inefficiency” This is the catchphrase engraved on the front. In today’s world, “efficiency” and “saving time” are often considered the ultimate goals. However, the essence of dance lies in something very different. It is found in the process of building movements piece by piece, stru...

139 Evaluations not found on report cards and unseen efforts

The following is written in German. The Sadness of Being “Unrated” Because There Is No Category I can’t help but feel sorry for things that are not even considered worthy of evaluation simply because there is no category for them. In schools, there is always a “report card” at the end of each term. There are various categories, and evaluations are made for each one. But can you understand the reality that there are also “things with no category”? If we dig deeper, we could create new categories and put them into writing. However, adding new items to long-standing systems like report cards is no small matter. In the end, we are left with the same categories as always. What Politics Reveals: What Gets Evaluated / What Does Not A similar example can be found in politics. Politicians who actively work on “community-focused” issues such as childcare support, pensions, and consumption tax tend to gain support and votes from the public. On the other hand, activities related to “international...

138 YouTuber Strategy as Seen Through Talk and Continuity

The following is written in German. The Essence of YouTubers and Sustainability — Learning the Power of Continuity from Ishikawa’s Perspective ①【The Wave of YouTuber Breakups and Ad Revenue Reality】 Rezeven Fox, Sawayan, Guardman, and others— major YouTubers are disbanding or changing their activities. YouTube ad rates and revenue have become unstable, making it difficult to sustain solely through video uploads. ②【Investment in Extreme Content and Its Risks】 Some YouTubers invest heavily in single projects, such as destroying houses or cars. Once audiences get used to large-scale content, their expectations rise, and smaller projects no longer satisfy them. This leads to comments like: “Are they not making money anymore?” As a result, creators can fall into a negative loop where they must keep earning constantly. ③【The Strength of “Talking” as a Weapon】 Ishikawa states that “talk (casual conversation)” is the strongest weapon. Talking requires no money, so even if revenue drops, conten...

137 List of MITSURU's activities

  This is MITSURU's current activity. You can see the latest updates here. ・Instagram https://www.instagram.com/mitsuru19721101 ・YouTube youtube.com/user/1101MITSURU ・Udemy https://share.google/XEp48GDfaJxdWPsJ7

136 Life is a Schulte Table: A Thinking Approach of Overview and Reconstruction

The following is written in German. Hello everyone, this is MITSURU. Have you ever heard of something called the “Schulte Table”? It’s a brain training and speed-reading exercise where numbers are randomly arranged in a 5×5 grid, and you try to find them in order from 1 as quickly as possible. While casually playing this game (on easy mode) in an app, I suddenly realized something. “This isn’t just a game. This is life itself.” ■ To Move Forward, You Must First Break What’s “Complete” The goal of this game is to arrange the scattered panels numbered 1 to 25 in order. At first, everything goes smoothly. But as you get closer to the end, your fingers stop. Why does this happen? Because to move to the next step, you must break what you’ve already neatly completed. You don’t want to disrupt something you’ve carefully organized… But unless you let go of that attachment and move the panels around again, you cannot place the next number where it belongs. Isn’t life the same? Are you holding o...

135 Costco's Success Strategy and Dance Lesson Design

The following is written in German. The Relationship Between Costco and MITSURU While researching why Costco succeeded in Japan, I noticed something very interesting. Although they were all large foreign retail companies , why did Costco succeed while Carrefour and Tesco eventually withdrew from the Japanese market? At first glance, they appear to be similar types of businesses. However, what separated their outcomes was a difference in strategy . The conclusion is simple. Costco chose a “design that does not compete.” Companies That Entered the Existing Market vs. a Company That Created a New One Carrefour and Tesco entered Japan with business models similar to the general supermarkets that already existed. In other words, they stepped directly into a market that Japanese retailers had built over many years . Costco, however, took a different approach. They chose a membership-based warehouse wholesale club , a retail model that had not previously existed in Japan. Rather than competin...