MITSURU EN.DE Blog

The following is written in German. 【MITSURU, GOT SERIOUSLY SCOLDED!】 This time, I’d like to share an episode of when I got seriously scolded at a certain sports club, and through it, convey the mindset that modern instructors need. Back then, there were “kind” adults who would scold you seriously. Nowadays… you might not see them as often. ■ MAIN TOPIC: THE INCIDENT BACK THEN There was a time when I got seriously scolded at a sports club. While writing this blog, I remembered that moment when a staff member pulled me aside and gave me a passionate lecture in a private room, saying: “ Unforgivable! ” If I remember correctly, what I did was a double-booked substitute . Fortunately, back then, even if you violated the rules, you would get off with a strict warning (at least in my case). However, nowadays… "POWER HARASSMENT" "INTENTIONAL SPREADING ON SOCIAL MEDIA BY THE CLAIMED VICTIM" can instantly spark a public outrage and crisis. ■ WHAT IS AN IN...

The following is written in German. An Unexpected Pitfall for Original Dance Instructors This time, I would like to share with you “AN UNEXPECTED PITFALL FOR ORIGINAL DANCE INSTRUCTORS.” By the way, MITSURU is an original dance instructor (with customizable lesson content), and this is a story about how MITSURU HIMSELF WAS UNAWARE OF THAT PITFALL. Before getting to the main topic, let me ask a few questions to instructors 【DID YOU LEARN THAT DANCE TECHNIQUE SOMEWHERE?】 Is your dance technique self-taught ? Or did you learn and acquire it from someone ? Either way, as an instructor, it's a fact that you've MASTERED A DANCE STYLE THAT FASCINATES PEOPLE! That’s why I assume you’ve passed auditions and hold a LICENSE TO TEACH AT A FITNESS CLUB (AS A CONTRACTED INSTRUCTOR). 【WAS THE PERSON YOU ADMIRED (LEARNED FROM) UNIQUE?】 If you’re someone who “learned and acquired” from someone else, and you’ve been learning for a long time (many years), then it might not be wrong to say th...

The following is written in German. This time, I would like to talk about "PAID CONTENT & PROMOTION." This is a continuation of MITSURU Blog 32. 【PAID CONTENT & PROMOTION】 As mentioned in MITSURU Blog 30, dance steps that are outside of the “Free Lesson Step Collection” have been reserved for use in paid classes . That part hasn’t changed, but fundamentally speaking, WILL CUSTOMERS PERCEIVE VALUE IN LEARNING OBSCURE STREET DANCE TECHNIQUES IN A PAID CLASS AT A FITNESS CLUB? —this is something MITSURU has asked himself. 【WHAT MOTIVATES CUSTOMERS TO JOIN PAID CLASSES?】 Here are the important points: ・Customers who join paid classes have at least some interest in MITSURU’s dance ・They want to dance better, so they want to try MITSURU's paid class, which they already attend regularly These two reasons are more than enough motivation to enter a paid class. As you know, MITSURU specializes in street dance. If you search for dance step names on YouTube,...

The following is written in German. Effective Pricing Strategy “EFFECTIVE PRICING STRATEGY” will be the topic I will share with you. Background This article is mainly intended for “INSTRUCTORS WITH A CERTAIN LEVEL OF EXPERIENCE,” but I will begin with some background information so that even beginner instructors can understand. You probably spend your days sweating and having fulfilling lessons with your customers through original dance classes at the sports club. Amidst that, have you ever noticed a gap in dance levels among your participants? NOT ALL PARTICIPANTS are necessarily satisfied with the lesson content delivered by the instructor. Customer Needs Vary ① I wish the level were a little easier ② I don’t feel anything particular (just enjoying it as is) ③ I want to try more challenging (higher difficulty) dance routines! If you dig deeper, this is likely how they feel. MITSURU believes that INSTRUCTORS SHOULD NOT OVERLOOK THIS and should always be prepared with ...