52　Must-read for instructors: Strategies to double your student enrollment with "2-person group lessons"

The following is written in German.

【 For Readers 】

① Instructors who feel that it is difficult to attract enough people to their lessons

② Those who want to know the secrets of popular lessons and are looking for hints on how to increase attendance

③ Those who want to broaden their teaching skills and improve their lesson content

④ Those who are seeking ways to get feedback from other instructors or participants

⑤ Those who want to incorporate the perspective of “customization” into their own lessons

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◆ “DOUBLE-ENGINE LESSONS” THROUGH CUSTOMIZATION
This time,
I will talk about “Double-Engine Lessons through Customization.”

This article goes into more detail than the “Research” from the previous MITSURU Blog 51.
Please read them together if possible.

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◆ WHY CUSTOMIZATION?
In short, because it allows you to “TAKE THE BEST PARTS.”

In the same genre within the studio—in my case, “dance”—
I thoroughly investigate the lessons that are ACTUALLY ATTRACTING PARTICIPANTS!

What are the elements that “capture the hearts of customers”?
In other words, what is the benefit for customers to take that lesson?

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◆ METHODS OF RESEARCH
There are many ways to find out the reasons, but here are five approaches:

① Ask the staff
② Ask the instructor in charge
③ Ask the participants who attend
④ Observe the lesson yourself
⑤ Experience (take) the lesson yourself

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◆ EFFECTIVENESS OF EACH METHOD
① Ask the staff → △
Often they have not attended, so information is weak.

② Ask the instructor in charge → △
Japanese instructors tend to be modest and do not say their true thoughts.
If it’s a pre-choreographed dance, they might simply answer, “Because it’s pre-choreographed.”
However, if it is an ORIGINAL DANCE (customizable), they will likely speak passionately!

③ Ask the participants → ○
This is the MOST VALUABLE INFORMATION! Customers do not lie!
Ask both FRONT-ROW and BACK-ROW participants why the lesson is popular, compare,
and keep in mind “what you are missing.”

④ Observation → △
If you watch through glass, voices and energy do not come across.
You may see choreography but cannot feel the experience.

⑤ Experience it yourself → ◎
The BEST WAY to gain insights from the instructor’s perspective!
You understand the teaching style, feel the atmosphere and energy,
and can verify if the participants’ feedback is true.

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◆ THE “DOUBLE-ENGINE EFFECT” OF CUSTOMIZATION
By organizing these elements,
the “DIFFERENCES” compared to your own lessons will become clear.

Things you don’t have, but popular lessons do.
If you incorporate them and arrange them in your own style,
YOUR LESSON WILL EVOLVE INTO A “DOUBLE-ENGINE LESSON”!

Of course, your dance skills and teaching ability, which you have polished so far,
are also strong assets.
“GOOD FUSION” = THE BEST BLEND!

At the root, it always comes down to:
“OFFERING GOOD LESSONS TO CUSTOMERS!”
That’s all there is. Let’s keep improving together!

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◆ NEXT TIME
Next time,
I will talk about “What is your 100% PURE lesson before customization?”
Please look forward to it!

__________________________________________________________________________

【 Für wen dieser Artikel gedacht ist 】

① Instruktoren, die das Gefühl haben, dass sich nur schwer Teilnehmer für ihre Stunden finden

② Menschen, die das Geheimnis beliebter Stunden kennen lernen möchten und nach Hinweisen suchen, wie man mehr Teilnehmer gewinnen kann

③ Diejenigen, die ihr Unterrichtsspektrum erweitern und ihre Inhalte verbessern möchten

④ Diejenigen, die nach Möglichkeiten suchen, Feedback von anderen Instruktoren oder Kunden zu erhalten

⑤ Diejenigen, die in ihren eigenen Stunden die Perspektive „Anpassung“ einbringen möchten

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◆ „DOPPELKRAFT-UNTERRICHT“ DURCH ANPASSUNG
Dieses Mal
möchte ich über den „Doppel­kraft-Unterricht durch Anpassung“ sprechen.

Dieser Artikel vertieft die „Untersuchung“ aus dem vorherigen MITSURU Blog 51.
Bitte lesen Sie beides zusammen.

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◆ WARUM „ANPASSUNG“?
Kurz gesagt, weil man damit das „BESTE AUS VIELEM MITNEHMEN“ kann.

Innerhalb derselben Kategorie des Studios – bei MITSURU ist es „Tanz“ –
werden die Stunden, die TATSÄCHLICH TEILNEHMER ANZIEHEN, gründlich untersucht!

Was sind die Elemente, die „das Herz der Kunden gewinnen“?
Anders gesagt: Welchen Vorteil haben die Kunden davon, diese Stunde zu besuchen?

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◆ METHODEN DER UNTERSUCHUNG
Es gibt verschiedene Wege, die Gründe herauszufinden, aber hier fünf Ansätze:

① Das Personal fragen
② Den verantwortlichen Instruktor fragen
③ Die teilnehmenden Kunden fragen
④ Den Unterricht selbst beobachten
⑤ Den Unterricht selbst erleben (teilnehmen)

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◆ WIRKSAMKEIT DER EINZELNEN METHODEN
① Personal fragen → △
Oft haben sie selbst nicht teilgenommen, daher sind die Informationen schwach.

② Den verantwortlichen Instruktor fragen → △
Japanische Instruktoren sind oft bescheiden und sagen nicht die ganze Wahrheit.
Bei Pre-Choreo-Dance könnten sie einfach antworten: „Weil es Pre-Choreo ist.“
ABER: Bei ORIGINAL DANCE (anpassbar) sprechen sie wahrscheinlich voller Leidenschaft!

③ Kunden fragen → ○
DIE WICHTIGSTEN INFORMATIONEN! Kunden lügen nicht!
Fragen Sie sowohl VORDERREIHEN- als auch HINTERREIHEN-Teilnehmer nach den Gründen der Beliebtheit und vergleichen Sie.

④ Beobachten → △
Hinter Glas kommen Stimme und Energie nicht rüber.
Man sieht die Choreo, aber das Erlebnis fehlt.

⑤ Selbst erleben → ◎
DIE BESTE METHODE, Erkenntnisse aus Sicht des Instruktors zu gewinnen!
Atmosphäre, Energie, Unterrichtsstil – alles kommt an.
Und Sie können überprüfen, ob die Rückmeldungen der Kunden wahr sind.

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◆ DER „DOPPELKRAFT-EFFEKT“ DER ANPASSUNG
Wenn man diese Elemente sortiert,
treten die „UNTERSCHIEDE“ zu den eigenen Stunden deutlich hervor.

Etwas, das Sie nicht haben, aber in beliebten Stunden vorhanden ist.
Wenn Sie es aufnehmen und auf Ihre eigene Art arrangieren,
entwickelt sich Ihre Stunde zu einem „DOPPELKRAFT-UNTERRICHT“!

Natürlich bleiben auch Ihre Tanzfähigkeiten und Ihre Lehrkompetenz,
die Sie bisher verfeinert haben, starke Waffen.
„GUTE FUSION“ = DIE BESTE MISCHUNG!

Am Ende geht es immer darum:
„DEN KUNDEN EINE GUTE STUNDE BIETEN!“
Darauf kommt es an. Lassen Sie uns gemeinsam weiter wachsen!

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◆ VORSCHAU AUF DAS NÄCHSTE MAL
Nächstes Mal
werde ich über „Ihre 100% REINE Stunde vor der Anpassung“ sprechen.
Freuen Sie sich darauf!

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