㉒ Ultimately, it's all about doing things in a way that makes your customers happy!

The following is written in German.

How Can Original Dance Survive in Sports Clubs?

As briefly mentioned in Article 22 of the MITSURU Blog,
Pre-choreographed dance programs that incorporate Latin dance elements include:

ZUMBA

LATIN GROOVE

MEGADANZ

BAILABAILA

Les Mills SH'BAM

Pre-choreographed dance programs that incorporate belly dance elements include:

RITMOS

Given this, MITSURU's specialty dance should also have been incorporated into pre-choreographed programs. So I did some research.

ZUMBA

MEGADANZ

BODYJAM

RITMOS

GROUP GROOVE

To my surprise, there are five!
So many competitors~ I feel like crying.

Jazz Dance Elements in Pre-choreographed Programs
By the way, pre-choreographed dance programs that incorporate jazz dance elements include:

ZUMBA

MEGADANZ

BODYJAM

GROUP GROOVE

I also looked into ballet, but it wasn’t included in any pre-choreographed programs.

How Can Original Dance Survive?

In the environment of sports clubs where fitness exercise is the norm,
for original dance to survive, it must emphasize a level of “specialization” beyond that of pre-choreographed dance programs. Otherwise, it will be quickly swallowed up.

What Does It Mean to Emphasize Specialization?

To put “emphasizing specialization” into concrete terms:

  • Set aside time during lessons to explain the steps used

  • Set aside time to teach variations or related steps connected to the ones being practiced

However, in MITSURU’s case, as previously mentioned,
it is ideal to provide explanation or application time specifically for the steps used in the five pre-choreographed programs.

Why?
Because one of the goals of attending an original dance class is to:

Fully understand the dance movements, and then experience the exhilaration of smoothly following the flow of pre-choreographed dance lessons when rejoining them later.

Steady Efforts Build Loyal Fans

Hmm, at first, I wondered if there were really people who thought this deeply.
But based on past experience, there are definitely a certain number of such participants.
These individuals tend to practice diligently and gradually improve.

And when they do improve, others around them start saying,
“Teach me! Teach me!” and gather around.

The Power of Community Nurtures the Lessons

Through this process, customers go from familiar faces to companions,
and what connects them is “MITSURU Dance.”

Rather than MITSURU preaching top-down with perfectly correct statements,
it’s more beneficial for the lesson environment when customers chat sideways with each other, even if the truth is a little fuzzy—because they’re having fun.

Why?
Because once a community like this forms, participation rates in lessons increase (it’s more fun to join with friends!).
As a result, attendance stabilizes, and the lesson becomes something indispensable for that day and time slot.

Summary: A Method for Original Dance to Survive

This is what MITSURU has done—
“A method for original dance to survive.”

Of course, every customer reacts differently,
and this is not a one-size-fits-all solution.
But please consider it as one of a hundred possible approaches.

Next Time

“Know your enemy and know yourself, and you will not be imperiled in a hundred battles.”

That’s what I’ll be sharing next.

Understanding your rivals, and questioning what you can do.
Stay tuned!

＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿

Wie kann Original Dance in Fitnessstudios überleben?

Wie bereits im Artikel 22 des MITSURU-Blogs kurz angesprochen,
Pre-Choreo-Tanzprogramme mit Elementen aus dem lateinamerikanischen Tanz sind:

ZUMBA

LATIN GROOVE

MEGADANZ

BAILABAILA

Les Mills SH'BAM

Pre-Choreo-Tanzprogramme mit Elementen aus dem Bauchtanz sind:

RITMOS

Dann müsste MITSURUs spezieller Tanzstil eigentlich auch in Pre-Choreo-Programme integriert sein. Ich habe recherchiert:

ZUMBA

MEGADANZ

BODYJAM

RITMOS

GROUP GROOVE

Unglaublich – es gibt gleich fünf Anbieter!
So viele Konkurrenten... ich könnte weinen.

Pre-Choreo-Tänze mit Jazzdance-Elementen
Übrigens, Pre-Choreo-Tanzprogramme, die Jazzdance-Elemente beinhalten, sind:

ZUMBA

MEGADANZ

BODYJAM

GROUP GROOVE

Ich habe auch nach Ballett gesucht, aber es ist in keinem Pre-Choreo-Programm enthalten.

Wie kann Original Dance überleben?

In Fitnessstudios, wo Fitnessübungen selbstverständlich sind,
muss Original Dance eine größere "Fachlichkeit" als andere Pre-Choreo-Tänze als Stärke hervorheben,
sonst wird er schnell verdrängt.

Was bedeutet es, Fachlichkeit als Stärke zu zeigen?

Konkret bedeutet „Fachlichkeit als Stärke zu zeigen“:

  • Zeit im Unterricht einplanen, um die durchgeführten Schritte zu erklären

  • Zeit einplanen, um Varianten oder verwandte Schritte der durchgeführten Bewegungen zu vermitteln

Allerdings ist es im Fall von MITSURU – wie oben erwähnt –
am besten, Erklärungs- oder Anwendungseinheiten zu den Schritten der fünf Pre-Choreo-Programme anzubieten.

Warum?

Weil ein Teil des Ziels beim Besuch von Original Dance darin liegt,
die Tanzschritte wirklich zu verstehen und dann das erfrischende Gefühl zu erleben, beim nächsten Pre-Choreo-Kurs dem Ablauf problemlos folgen zu können.

Beharrliches Engagement schafft Fans

Hmm... gibt es wirklich Leute, die so ernsthaft darüber nachdenken?
Das war mein erster Gedanke.
Aber aus Erfahrung kann ich sagen: Solche Menschen gibt es definitiv in gewisser Anzahl.
Und sie haben die Tendenz, regelmäßig zu üben und dadurch schrittweise besser zu werden.

Wenn jemand besser wird, dann sagen die Leute in der Umgebung:
„Bring es mir bei! Zeig mir das!“ – und sie nähern sich dieser Person.

Die Kraft der Gemeinschaft stärkt den Unterricht

Auf diese Weise werden die Kunden von Bekannten zu Freunden,
und was sie gemeinsam haben, ist „MITSURU Dance“.

Wenn MITSURU vertikal korrektes Wissen vermittelt, ist das gut,
aber es ist oft besser für das Kursklima, wenn die Kunden sich auf horizontaler Ebene austauschen – auch wenn es nicht immer ganz der Wahrheit entspricht. Hauptsache, sie haben Spaß dabei.

Warum?

Weil in so einer Gemeinschaft die Teilnahmequote an den Kursen steigt (es macht mehr Spaß mit Freunden!).
Dann stabilisiert sich die Teilnehmerzahl, und der Kurs wird unverzichtbar für diesen Wochentag und diese Uhrzeit.

Zusammenfassung: Methode zum Überleben von Original Dance

Das war MITSURUs Ansatz:
„Die Methode, wie Original Dance überleben kann.“

Natürlich reagieren die Kunden ganz unterschiedlich,
und dieser Ansatz ist nicht das Allheilmittel.
Aber sehen Sie ihn bitte als eine von hundert Möglichkeiten.

Vorschau auf das nächste Mal

„Wenn du den Feind und dich selbst kennst, brauchst du den Ausgang von hundert Schlachten nicht zu fürchten.“

Das werde ich das nächste Mal erläutern.

Verstehe deine Konkurrenz – und frage dich selbst, was DU tun kannst.
Freuen Sie sich darauf!

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