⑬ 　[Original Survey] Top ５ Popular Pre-Choreography Dances

The following is written in German.

【WHO SHOULD READ THIS】
① People interested in FITNESS or DANCE
② Current or prospective MEMBERS of SPORTS CLUBS
③ INDUSTRY PROFESSIONALS or those interested in the BUSINESS side
④ People who remember PAST FITNESS BOOMS

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【THIS TIME'S THEME】
This time, we're sharing about overseas brands that have entered JAPAN!
THE TYPES OF PRE-CHOREOGRAPHED DANCE (PRECORIO DANCE).

【RESEARCH & RANKING】
Please take a look at MITSURU's independent survey:
Ranking — Total number of overseas PRE-CHOREOGRAPHED DANCE programs implemented at MAJOR SPORTS CLUBS (Kansai region)!

RANKING RESULTS (Conditions: overseas pre-choreographed dances only / introduced at major sports clubs more than 10 years ago)
1st. ZUMBA
2nd. BODYJAM
3rd. RITMOS
4th. MEGADANZ
5th. BAILABAILA

※ Ranking covers positions 1–5 only.
※ Overseas pre-choreographed dances only.
※ Limited to programs introduced at major sports clubs more than 10 years ago.

【OVERVIEW OF EACH PRE-CHOREOGRAPHED DANCE】

【5th: BAILABAILA】
① Country of origin: SPAIN
② It APPARENTLY arrived in JAPAN in 2008.
③ Clubs offering it: TIPNESS, COSPA, GOLD'S GYM

【4th: MEGADANZ】
① Part of RADICAL FITNESS; born in ARGENTINA
② It APPARENTLY arrived in JAPAN in 2005.
③ Clubs offering it: KONAMI, NAS

【3rd: RITMOS】
① Country of origin: ARGENTINA
② It APPARENTLY arrived in JAPAN in 2007.
③ Clubs offering it: RENAISSANCE, COSPA, NAS

【2nd: BODYJAM】
① Country of origin: NEW ZEALAND
② It APPARENTLY arrived in JAPAN in 2011.
③ Clubs offering it: KONAMI, NAS, JOYFIT

【1st: ZUMBA】
① Country of origin: BRAZIL
② It APPARENTLY arrived in JAPAN in 2007.
③ IMPLEMENTED AT ALL SPORTS CLUBS!

【MY VIEW — WHY IT MATTERS】
Pre-choreographed programs exported from SPAIN, ARGENTINA, NEW ZEALAND, and BRAZIL have been SUPPORTED BY JAPAN'S MAJOR SPORTS CLUBS FOR OVER 20 YEARS.

For participants, sports clubs, and studio instructors alike,
an INDUSTRY THAT LASTS 20 YEARS IS ABSOLUTELY IMPRESSIVE! ISN'T THAT WONDERFUL?

Thank you for bringing such WONDERFUL PRODUCTS to Japan's sports club industry!

【ANALYSIS POINTS】
Beyond emotion, the points to observe calmly are as follows.
Leaving aside ① COUNTRY OF ORIGIN and ② YEAR OF ARRIVAL, what MITSURU FOCUSED ON was ③:
"Which sports clubs are implementing each program?"

Example: COSPA runs BAILABAILA, RITMOS, and ZUMBA (three programs).
KONAMI runs MEGADANZ, BODYJAM, and ZUMBA (three programs).
NAS runs MEGADANZ, RITMOS, BODYJAM, and ZUMBA — a maximum of four!

Each company has its own approach, and the number of implemented pre-choreographed dance programs tends to range from a MINIMUM OF 2 to a MAXIMUM OF 4.

In particular, NAS appears to make a strength of offering many overseas brands.
For dance-loving customers, that is a very advantageous environment.

【ON THE SPREAD OF ZUMBA (INTRODUCTION)】
The FACT is that ZUMBA has penetrated into virtually every prefecture, municipality, and public facility.
Why has ZUMBA—alone—managed to infiltrate so deeply into local communities?

Next time, we'll DEEP DIVE into ZUMBA — the leading overseas pre-choreographed dance brand, the YOKOZUNA (GRAND CHAMPION) of the dance-exercise world. Stay tuned!

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【WER DAS LESEN SOLLTE】
① Personen, die an FITNESS oder TANZ interessiert sind
② Nutzer von SPORTCLUBS oder Personen, die einen Beitritt in Erwägung ziehen
③ Branchenbeteiligte oder Personen mit Interesse an GESCHÄFTLICHEN ASPEKTEN
④ Personen, die sich an frühere FITNESS-BOOMS erinnern

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【DIESES MAL — THEMA】
Dieses Mal geht es um ausländische Marken, die NACH JAPAN gekommen sind!
『DIE ARTEN VON PRE-CHOREOGRAPHIERTEN TANZPROGRAMMEN（PRECORIO）』.

【UNTERSUCHUNG & RANGLISTE】
Sehen Sie sich MITSURUs eigene Untersuchung an:
Rangliste — Gesamtzahl der in großen SPORTCLUBS (Kansai-Region) durchgeführten AUSLÄNDISCHEN PRE-CHOREOGRAPHIERTEN TANZPROGRAMME!

RANGLISTE (Bedingungen: nur ausländische pre-choreographierte Tänze / eingeführt in großen Sportclubs vor mehr als 10 Jahren)

  1. ZUMBA

  2. BODYJAM

  3. RITMOS

  4. MEGADANZ

  5. BAILABAILA

※ Rangliste für die Plätze 1–5.
※ Nur ausländische pre-choreographierte Tänze.
※ Bedingung: in großen Sportclubs seit mehr als 10 Jahren eingeführt.

【ÜBERSICHT DER EINZELNEN PROGRAMME】

【Platz 5: BAILABAILA】
① Herkunftsland: SPANIEN
② JAPAN: ANSCHEINEND 2008 EINGEFÜHRT.
③ Durchführende Clubs: TIPNESS, COSPA, GOLD'S GYM

【Platz 4: MEGADANZ】
① Gehört zu RADICAL FITNESS; stammt aus ARGENTINIEN
② JAPAN: ANSCHEINEND 2005 EINGEFÜHRT.
③ Durchführende Clubs: KONAMI, NAS

【Platz 3: RITMOS】
① Herkunftsland: ARGENTINIEN
② JAPAN: ANSCHEINEND 2007 EINGEFÜHRT.
③ Durchführende Clubs: RENAISSANCE, COSPA, NAS

【Platz 2: BODYJAM】
① Herkunftsland: NEUSEELAND
② JAPAN: ANSCHEINEND 2011 EINGEFÜHRT.
③ Durchführende Clubs: KONAMI, NAS, JOYFIT

【Platz 1: ZUMBA】
① Herkunftsland: BRASILIEN
② JAPAN: ANSCHEINEND 2007 EINGEFÜHRT.
③ IN ALLEN SPORTCLUBS ANGEBOTEN!

【MEINE SICHT — WARUM DAS WICHTIG IST】
Aus SPANIEN, ARGENTINIEN, NEUSEELAND und BRASILIEN exportierte pre-choreographierte Programme werden in JAPANS großen Sportclubs SEIT ÜBER 20 JAHREN UNTERSTÜTZT.

Für die Teilnehmenden, die Sportclubs und die Studio-Trainer gleichermaßen —
EINE INDUSTRIE, DIE 20 JAHRE BESTEHT, IST ABSOLUT BEEINDRUCKEND! IST DAS NICHT WUNDERBAR?

Danke an diejenigen, die so WUNDERBARE PRODUKTE in die japanische Sportclub-Branche gebracht haben!

【ANALYSEPUNKTE】
Nicht nur emotional, sondern auch nüchtern betrachtet sind folgende Punkte wichtig.
① Herkunftsland ② Jahr der Einfuhr — das ist zwar relevant, aber MITSURU hat insbesondere auf ③ geachtet:
„IN WELCHEN SPORTCLUBS WERDEN DIE PROGRAMME ANGEBOTEN?“

Beispiel: COSPA bietet BAILABAILA, RITMOS und ZUMBA an (drei Programme).
KONAMI bietet MEGADANZ, BODYJAM und ZUMBA an (drei Programme).
NAS bietet MEGADANZ, RITMOS, BODYJAM und ZUMBA an — bis zu vier Programme!

Jedes Unternehmen hat offenbar seine eigene Strategie; TENDENZ: MINDESTENS 2 bis MAXIMAL 4 angebotene pre-choreographierte Tanzprogramme.

Insbesondere scheint NAS darin eine Stärke zu haben, viele ausländische Marken anzubieten.
Für Tanz-liebende Kundinnen und Kunden ist das eine SEHR VORTEILHAFTE SITUATION.

【ZUR AUSBREITUNG VON ZUMBA (EINLEITUNG)】
Tatsache ist: ZUMBA hat sich praktisch in JEDEM Präfektur- und Gemeindegebiet sowie in öffentlichen Einrichtungen etabliert.
Warum hat gerade ZUMBA es geschafft, SO TIEF in die lokalen Strukturen einzudringen?

Beim nächsten Mal werden wir ZUMBA — die führende ausländische PRE-CHOREOGRAPHIERTE TANZMARKE, das YOKOZUNA (GRAND CHAMPION) der Dance-Exercise-Welt — eingehend betrachten. FREUEN SIE SICH DARAUF!

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